{"id":79388,"date":"2025-07-08T09:37:34","date_gmt":"2025-07-08T12:37:34","guid":{"rendered":"https:\/\/www.crea-pr.org.br\/ws\/?p=79388"},"modified":"2025-07-08T14:10:50","modified_gmt":"2025-07-08T17:10:50","slug":"crea-pr-e-hotmilk-firmam-parceria-para-impulsionar-a-inovacao-no-conselho","status":"publish","type":"post","link":"https:\/\/www.crea-pr.org.br\/ws\/2025\/07\/crea-pr-e-hotmilk-firmam-parceria-para-impulsionar-a-inovacao-no-conselho\/","title":{"rendered":"Crea-PR e Hotmilk firmam parceria para impulsionar a inova\u00e7\u00e3o no Conselho"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Na manh\u00e3 desta segunda-feira (07\/07), o Crea-PR formalizou o contrato com a Hotmilk para fomentar a inova\u00e7\u00e3o dentro do Conselho. O ecossistema de inova\u00e7\u00e3o da PUCPR, considerado o principal do Paran\u00e1 e um dos mais relevantes do pa\u00eds. A parceria conta com um investimento anual de R$ 63 mil e vai proporcionar acesso a ferramentas, conex\u00f5es e metodologias que v\u00e3o desenvolver solu\u00e7\u00f5es inovadoras no Conselho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m nesta segunda-feira a diretoria do Crea-PR realizou uma visita institucional da diretoria \u00e0 Hotmilk. O encontro permitiu um di\u00e1logo direto com os especialistas do ecossistema e os diretores tiveram a oportunidade de esclarecer d\u00favidas e conhecer de perto o espa\u00e7o que estar\u00e1 \u00e0 disposi\u00e7\u00e3o do Conselho.<\/span><\/p>\n<p><a href=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-site-padrao wp-image-79392\" src=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-847x635.jpeg\" alt=\"\" width=\"847\" height=\"635\" srcset=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-847x635.jpeg 847w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-768x576.jpeg 768w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-1536x1152.jpeg 1536w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-2048x1536.jpeg 2048w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-543x407.jpeg 543w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-5-336x252.jpeg 336w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Com a assinatura do contrato, o Crea-PR passa a integrar oficialmente a rede de Membros Corporate da Hotmilk, assumindo um papel ativo em um ecossistema que re\u00fane empresas, universidades, startups, investidores e especialistas voltados ao fomento da inova\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O contrato prev\u00ea uma s\u00e9rie de benef\u00edcios voltados \u00e0 acelera\u00e7\u00e3o da cultura de inova\u00e7\u00e3o na institui\u00e7\u00e3o. Entre eles, destacam-se:<\/span><\/p>\n<p><a href=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-site-padrao wp-image-79393\" src=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-847x635.jpeg\" alt=\"\" width=\"847\" height=\"635\" srcset=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-847x635.jpeg 847w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-768x576.jpeg 768w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-1536x1152.jpeg 1536w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-2048x1536.jpeg 2048w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-543x407.jpeg 543w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-6-336x252.jpeg 336w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realiza\u00e7\u00e3o de um evento mensal de inova\u00e7\u00e3o, com curadoria e execu\u00e7\u00e3o da Hotmilk, promovendo experi\u00eancias diferenciadas a cada edi\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentorias mensais, com tr\u00eas horas dedicadas ao apoio t\u00e9cnico e estrat\u00e9gico para o desenvolvimento de uma jornada de inova\u00e7\u00e3o dentro do Crea-PR;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um evento imersivo anual com cinco horas de dura\u00e7\u00e3o, reunindo din\u00e2micas, palestras e trocas de experi\u00eancias;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cinco posi\u00e7\u00f5es simult\u00e2neas de coworking no espa\u00e7o da Hotmilk;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acesso a todos os eventos promovidos pelo ecossistema;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duas datas isentas (n\u00e3o consomem cr\u00e9ditos) para uso do Audit\u00f3rio Master da PUCPR, do espa\u00e7o de eventos externo (tenda e deck) e do Centro de Realidade Estendida, todos voltados \u00e0 realiza\u00e7\u00e3o de atividades do Crea-PR;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inser\u00e7\u00e3o da logomarca do Crea-PR nos meios digitais do ecossistema como membro apoiador;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participa\u00e7\u00e3o do Conselho no Comit\u00ea de Inova\u00e7\u00e3o da Hotmilk, com encontros bimestrais para troca de experi\u00eancias, forma\u00e7\u00e3o de parcerias e elabora\u00e7\u00e3o de estrat\u00e9gias;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">140 cr\u00e9ditos mensais para utiliza\u00e7\u00e3o da infraestrutura do ecossistema.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kelli Maciel, Executiva de Neg\u00f3cios da Hotmilk, explicou como o ecossistema contribuir\u00e1 para o fortalecimento da cultura de inova\u00e7\u00e3o no Crea-PR:<\/span><\/p>\n<p><a href=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-site-padrao wp-image-79389\" src=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-847x635.jpeg\" alt=\"\" width=\"847\" height=\"635\" srcset=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-847x635.jpeg 847w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-768x576.jpeg 768w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-1536x1152.jpeg 1536w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-2048x1536.jpeg 2048w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-543x407.jpeg 543w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-1-336x252.jpeg 336w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Existe uma \u00e1rea dentro do programa de parceria com o Crea-PR voltada \u00e0 produ\u00e7\u00e3o de conte\u00fados de inova\u00e7\u00e3o junto aos times. Nosso desafio \u00e9 contribuir para o fortalecimento da cultura de inova\u00e7\u00e3o, promovendo a multiplica\u00e7\u00e3o de princ\u00edpios, ideias e possibilidades. Atuamos como um contraponto, provocando reflex\u00f5es sobre como pensar fora da caixa, gerar ideias inovadoras e desenvolver equipes de forma criativa. Quando falamos de processos, precisamos olhar para eles sob uma nova perspectiva, afinal, para alcan\u00e7ar resultados diferentes, \u00e9 necess\u00e1rio adotar atitudes diferentes.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tatiana Breda, assessora estrat\u00e9gica de Tecnologia e Inova\u00e7\u00e3o do Crea-PR, destacou a import\u00e2ncia da parceria para o desenvolvimento da cultura de inova\u00e7\u00e3o dentro da institui\u00e7\u00e3o:<\/span><\/p>\n<p><a href=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-site-padrao wp-image-79390\" src=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-847x635.jpeg\" alt=\"\" width=\"847\" height=\"635\" srcset=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-847x635.jpeg 847w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-768x576.jpeg 768w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-1536x1152.jpeg 1536w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-2048x1536.jpeg 2048w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-543x407.jpeg 543w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-2-336x252.jpeg 336w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;A Hotmilk \u00e9 especialista em toda a quest\u00e3o de inova\u00e7\u00e3o e cultura de inova\u00e7\u00e3o, e a ideia \u00e9 que aproveitemos esse ecossistema para fortalecer essas conex\u00f5es e desenvolver essa cultura dentro do Crea-PR, envolvendo nossos colaboradores e integrando profissionais que fa\u00e7am parte desse ambiente inovador.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 o Eng. Agr. Clodomir Ascari, Presidente do Crea-PR, ressaltou a import\u00e2ncia da inova\u00e7\u00e3o para a melhoria dos servi\u00e7os e do atendimento \u00e0 sociedade:<\/span><\/p>\n<p><a href=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-site-padrao wp-image-79391\" src=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-847x635.jpeg\" alt=\"\" width=\"847\" height=\"635\" srcset=\"https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-847x635.jpeg 847w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-768x576.jpeg 768w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-1536x1152.jpeg 1536w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-2048x1536.jpeg 2048w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-543x407.jpeg 543w, https:\/\/www.crea-pr.org.br\/ws\/wp-content\/uploads\/2025\/07\/hotmilkcreapr-3-336x252.jpeg 336w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPrecisamos aproveitar todas as oportunidades para melhorar o Crea-PR, especialmente no que diz respeito \u00e0 fiscaliza\u00e7\u00e3o, com um olhar tecnol\u00f3gico e voltado \u00e0 inova\u00e7\u00e3o. Nosso objetivo n\u00e3o \u00e9 apenas beneficiar os profissionais, mas aprimorar o Conselho como um todo, para prestar um servi\u00e7o de qualidade \u00e0 categoria e \u00e0 sociedade. \u00c9 fundamental envolver os profissionais para que compreendam que, sem tecnologia e inova\u00e7\u00e3o, ficar\u00e3o para tr\u00e1s. O mais importante \u00e9 pensar em como melhorar o atendimento, fortalecer o relacionamento e elevar a qualidade de vida da sociedade.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parceria entre Crea-PR e Hotmilk se insere em um movimento mais amplo da institui\u00e7\u00e3o voltado ao fortalecimento da governan\u00e7a, \u00e0 qualifica\u00e7\u00e3o dos servi\u00e7os e \u00e0 promo\u00e7\u00e3o de uma cultura organizacional orientada \u00e0 inova\u00e7\u00e3o. A expectativa \u00e9 que, com os recursos t\u00e9cnicos e humanos dispon\u00edveis no ecossistema, o Conselho possa acelerar processos, criar novas solu\u00e7\u00f5es e ampliar seu impacto na sociedade.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na manh\u00e3 desta segunda-feira (07\/07), o Crea-PR formalizou o contrato com a Hotmilk para fomentar a inova\u00e7\u00e3o dentro do Conselho. O ecossistema de inova\u00e7\u00e3o da PUCPR, considerado o principal do Paran\u00e1 e um dos mais relevantes do pa\u00eds. A parceria conta com um investimento anual de R$ 63 mil e vai proporcionar acesso a ferramentas, [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":79394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,31],"tags":[],"class_list":["post-79388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informativo-do-crea-pr","category-noticias-institucionais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crea-PR e Hotmilk firmam parceria para impulsionar a inova\u00e7\u00e3o no Conselho - Crea-PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crea-pr.org.br\/ws\/2025\/07\/crea-pr-e-hotmilk-firmam-parceria-para-impulsionar-a-inovacao-no-conselho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crea-PR e Hotmilk firmam parceria para impulsionar a inova\u00e7\u00e3o no Conselho - Crea-PR\" \/>\n<meta property=\"og:description\" content=\"Na manh\u00e3 desta segunda-feira (07\/07), o Crea-PR formalizou o contrato com a Hotmilk para fomentar a inova\u00e7\u00e3o dentro do Conselho. 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